A journey rich in experiences and challenges met
Each mission I have undertaken has been an opportunity for learning and development, allowing me to refine my expertise and broaden my strategic vision. From the field to headquarters functions, through multicultural environments, I have acquired solid skills in sales management, purchasing, marketing and project management.
Thanks to these varied experiences, I have been able to adapt to demanding contexts, manage performance and actively contribute to the growth of the companies with which I have collaborated. Discover below the key stages of my professional career.
May 2023 to June 2024
VALLEY OFFICE : PRODUCT MANAGER - BUYER
Building a high-performance offering in a changing market.
At Bureau Vallée, I managed a category representing €28M in online and in-store sales. My job consisted of managing the offer, negotiating supplier contracts and optimizing the category's performance through strategic action plans.
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Market data analysis and consumer trends
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Management and negotiation of framework contracts with suppliers
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Animation of a File Committee (5 people) to implement the defined strategy
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Development of promotions and marketing mix
2024 to today
RAVATE Group: PRODUCT MANAGER - BUYER
Optimize the offer and boost commercial performance.
Within the Ravate Group, I built and deployed an ambitious category strategy based on the analysis of consumer trends and performance data. My role consisted of selecting the best products, negotiating with suppliers and optimizing the omnichannel offer to strengthen the brand's competitiveness.
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Definition of the purchasing strategy and the commercial action plan
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Analysis of market trends and optimization of assortments
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Supplier relationship management and negotiation of commercial conditions
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KPI monitoring: turnover, margins, ROI
May 2023 to June 2024
VALLEY OFFICE : PRODUCT MANAGER - BUYER
Building a high-performance offering in a changing market.
At Bureau Vallée, I managed a category representing €28M in online and in-store sales. My job consisted of managing the offer, negotiating supplier contracts and optimizing the category's performance through strategic action plans.
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Market data analysis and consumer trends
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Management and negotiation of framework contracts with suppliers
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Animation of a File Committee (5 people) to implement the defined strategy
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Development of promotions and marketing mix
November 2022 to March 2023
INTERMARCHÉ - NETTO : PRODUCT MANAGER
Develop an impactful category strategy.
In a world where consumption and regulations are changing rapidly, I defined and implemented a high-performance category strategy for alcohol, in line with the central objectives. My role was to identify market opportunities and manage in-store sales actions.
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Analysis of category trends and performance
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Definition of promotional and merchandising strategy
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Management of a marketing assistant and coordination with store members
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Optimizing growth levers in GMS
July 2022 to November 2022
GREEN ENERGIES : OPERATIONS MANAGER
Structure and energize a growing company.
At Énergies Green, I took charge of the operational management and development of the company by optimizing internal processes and strengthening the relationship with suppliers. My work helped improve the organization and ensure better fluidity of operations.
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Recruitment, training and skills development of employees
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Implementation of a new IT system to improve sales and after-sales service
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Supplier and subcontractor management: sourcing, negotiation and monitoring
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Structuring internal processes to optimize productivity
January 2022 to July 2022
HEINEKEN ANTILLES - GUYANA : SECTOR MANAGER
Maximizing brand presence and performance
As a Sector Manager for Heineken and Desperados, I worked on the commercial development of brands in mass distribution. My role was to optimize visibility at the point of sale, analyze performance and achieve the objectives set.
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Implementation and monitoring of trade marketing actions
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Development of assortments and control of the 4Ps of the marketing mix
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Management and animation of in-store promotions
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Management and support of a team of 7 people
September 2019 to September 2021
PASTILLE DES ALPES : SALES MANAGER
Deployment of a marketing sales strategy
Dans une PME en pleine expansion, j’ai structuré et piloté la stratégie commerciale et marketing. J’ai contribué au développement des ventes en définissant une offre attractive et en mettant en place des actions de visibilité sur le marché.
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Définition et exécution de la stratégie commerciale GMS
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Création et lancement de nouveaux produits sur le marché
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Gestion du site e-commerce et déploiement d’actions marketing digital
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Développement des Grands Comptes et fidélisation des partenaires
January 2022 to July 2022
HEINEKEN ANTILLES - GUYANA : SECTOR MANAGER
Maximizing brand presence and performance
As a Sector Manager for Heineken and Desperados, I worked on the commercial development of brands in mass distribution. My role was to optimize visibility at the point of sale, analyze performance and achieve the objectives set.
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Implementation and monitoring of trade marketing actions
-
Development of assortments and control of the 4Ps of the marketing mix
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Management and animation of in-store promotions
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Management and support of a team of 7 people
Want to know more?
Every step of my journey has been an opportunity to take on challenges and achieve concrete results. If you are curious to discover how these experiences can bring value to your projects, I would be happy to tell you more.
Contact me to discuss my successes and how I can contribute to your goals.