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Welcome to my blog

Dive into my world where experiences, analyses and inspirations meet! Here, I share articles, case studies, concrete achievements and reflections on the sectors that fascinate me: distribution, marketing, commerce and much more.

 

Through varied content, you will discover my projects, my learnings and my vision of the constantly evolving markets. Whether you are curious, a professional in the sector or looking for innovative ideas, this blog is for you.

2025

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39% of French people took advantage of the first days of sales

According to a survey by the CSA Institute for Oney, 39% of French people took advantage of the first days of the 2025 winter sales. They spent an average of 236 euros. Good news for physical retail: the majority...

 

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LSA, January 2025

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Antoine Griezmann partners with Decathlon

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L'Équipe, January 2025

2024

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Bureau Vallée announces the implementation of a unified stock for its 400 stores and the launch of online printing. The unification of stocks makes it possible to limit the risks of stock shortages on sales portals and...

 

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Franchise Mag, May 2024

2023

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NETTO Wine Fair 2023

The 2023 Netto Stores Wine Fair runs from September 28 to October 16. Discover the brand's full range, our opinion and our purchasing advice. Netto stores are organizing a wine fair...

 

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LARFV, September 2023

2022

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Heineken Silver, best launch in the alcohol department

Extra refreshing news for our Heineken® Silver innovation: it proudly wins first place in the ranking of the best alcohol launches 2022 in Hypermarkets and Supermarkets.

 

average rating is 3 out of 5

Heineken, July 2022

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When I grow up, I will be a salesman

National campaign by JCDecaux, for the Commercial Directors of France (DCF) - National Federation. Being a salesperson means being an ambassador, do not hesitate to contact us to discover this great role.

 

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DCF Savoie, May 2022

2021

The Pastille des Alpes does not feel the crisis

The ongoing health crisis is not conducive to economic development. But entrepreneurs remain confident, believe in their projects and their initiatives are proving positive. In Faverges, Geoffroy Mollier...

 

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Dauphiné Libéré, January 2021

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